Area stands as a distinguished construction and renovation company, active in the Geneva canton of Switzerland. Renowned for its bespoke services and turnkey project expertise, the company has built a foundation rooted in enduring client relationships. Earlier this year, they entrusted us with the task of rebranding their image.
Inspired by Area's deeply personalized approach, centered around each client's distinct requirements, we embarked on a task to build a brand that seamlessly embodies their process, philosophy, values, and aspirations. Our goal was to create a brand that harmonizes cleanliness, minimalism, and functionality, while also embracing responsiveness, scalability, memorability, and distinctiveness. From the logo to graphic layouts, typeface, and color scheme, every element has been designed to exude cinematic potency, authenticity, and aesthetic charm. The blend of the color scheme with material textures serves to accent the contrast between harmony and audacity, complexity and simplicity. These elements elegantly fuse to conjure a singular ambiance, fostering a profound sense of comfort capable of eliciting lasting sensations and emotions.