Name
Inês Pilar
Year
2020
Scope
Branding
Description
In 2020 Inês Pilar founded a medical clinic that works in multiple areas such as aesthetic medicine, psychology, psychiatry and nutrition, among others. Because it is an area that is directly linked to beauty and has a clearly defined target audience, the identity was inspired by the female universe.
The modern and minimal approach seeks to create a delicate, elegant and harmonious environment, through the graceful lines of typography and subtle palettes. To reinforce the brand's concept and atmosphere, the contrast between body details and nature notes is assumed in all images.
